UX Goal Statement
A sentence to describe what the product is supposed to do
A goal statement is one or two sentences that describe a product and its benefits for the user. In other words, the goal statement provides the ideal solution for your design challenge. Goal statements cover who the product will serve, what the product will do, and why the product solves the user’s need.
Our <product (what)> will let users <perform specific actions (what)> which will affect <describe who the action will affect (who)> by <describe how the action will positively affect users (why)>.
We will measure effectiveness by
Ex:
Our TradeConference app will let users expand their business which will affect how business owners connect with new clients by giving them the ability to connect with clients at local trade shows. We will measure effectiveness by analysing show attendance.